For over two decades, Tao Group Hospitality has been synonymous with opulent nightlife, sophisticated dining, and unforgettable experiences. From the allure of velvet ropes to the extravagance of bottle service, the group has cultivated a reputation for creating immersive environments that transcend mere entertainment. Now, after establishing a global presence with over 70 branded locations across 20 markets and five continents, Tao Group Hospitality is embarking on a new venture: a branded hotel, poised to redefine the concept of hospitality and elevate the "Tao lifestyle" to unprecedented heights. This popular nightlife group is venturing into a new area of hospitality.
A Natural Evolution: From Nightlife Empire to Hotelier
Tao Group Hospitality, renowned for its portfolio of celebrated restaurants and nightlife destinations such as Beauty & Essex, Marquee, LAVO, OMNIA, and its flagship TAO nightclubs, has consistently pushed the boundaries of entertainment. The decision to enter the hotel industry represents a natural progression for the brand, a strategic move to cater to the evolving desires of its loyal clientele. The first Tao hotel is expected to open in 2025.
"A hotel was the natural evolution for us, and we’re really excited to create a property that truly reflects the Tao lifestyle," explains Noah Tepperberg, co-CEO of Tao Group Hospitality. This statement underscores the group’s ambition to translate its distinctive brand identity into a comprehensive hospitality experience, offering guests a seamless transition from the energy of its nightlife venues to the comfort and luxury of its hotel accommodations.
The choice of Orlando, Florida, as the location for the inaugural Tao hotel is particularly noteworthy. The hotel will be a cornerstone of O-Town West, a sprawling $1 billion, 350-acre mixed-use development in southwest Orange County. This strategic positioning within a vibrant and rapidly growing entertainment hub underscores Tao Group Hospitality’s commitment to creating a destination that caters to a diverse range of travelers and local residents alike.
Immersive Design: Crafting the Tao Aesthetic
Central to the Tao Group Hospitality’s vision is the creation of a hotel environment that embodies the brand’s signature aesthetic. To bring this vision to life, the group has partnered with Unicorp National Developments, enlisting the expertise of longtime affiliate Rockwell Group to meticulously design every aspect of the property. Rockwell Group, known for its innovative and visually stunning designs, will translate the essence of the Tao brand into a physical space that captivates and delights guests.
Travelers familiar with Tao-operated venues can expect to find the brand’s signature design elements woven throughout the hotel. Dark, upscale, and vibey spaces will create an atmosphere of intrigue and sophistication, inviting guests to immerse themselves in the Tao experience. Early renderings of the reception area reveal a glimpse of what’s to come: dark crimson walls, sumptuous plush chairs, and carefully curated lighting that evokes a sense of drama and exclusivity. The goal is to craft an environment that seamlessly blends the energy of a high-end nightclub with the comfort and elegance of a luxury hotel.
More Than Just a Stay: The Tao Lifestyle Experience
Beyond its aesthetic appeal, the Tao hotel aims to provide guests with a comprehensive "Tao lifestyle" experience that extends beyond the confines of their rooms. The hotel’s amenities will cater to a diverse range of interests and desires, ensuring that every guest can find something to enjoy.
The luxury lodgings will feature a TAO Asian Bistro, offering guests the opportunity to savor the brand’s signature culinary creations without leaving the hotel. A rooftop experience will provide breathtaking views of the surrounding cityscape, creating an ideal setting for socializing and enjoying handcrafted cocktails. High-end suites will offer the ultimate in comfort and privacy, while state-of-the-art meeting spaces will cater to the needs of business travelers. For those seeking to maintain their fitness routines, a fully equipped fitness facility will be available.
"More than just culinary and nightlife, Tao is a lifestyle," emphasizes Tepperberg. "This large-scale venture provides the ultimate opportunity to bring that experience to life." This statement underscores the group’s ambition to create a hotel that transcends the traditional definition of hospitality, offering guests a curated experience that embodies the energy, sophistication, and exclusivity of the Tao brand. This popular nightlife group will soon be able to offer the Tao experience 24/7.
Looking Ahead: Building Anticipation for the Future
While the opening of the Tao hotel is still several years away, Tao Group Hospitality is already working to build anticipation among its loyal clientele. The group plans to open at least 10 new branded locations in 2023, ensuring that fans of the Tao experience have plenty to look forward to in the meantime. This strategic approach allows the group to maintain its momentum and continue to expand its global presence, while simultaneously generating excitement for its entry into the hotel industry.
The Tao hotel represents a bold and ambitious venture for Tao Group Hospitality, a testament to the group’s unwavering commitment to innovation and excellence. By translating its distinctive brand identity into a comprehensive hospitality experience, the group aims to redefine the concept of luxury travel and create a destination that caters to the evolving desires of its clientele. As the opening date draws closer, anticipation continues to build, promising a new era of immersive entertainment and unparalleled hospitality. The concept of this popular nightlife group opening a hotel is very exciting.
The unveiling of the Tao hotel in Orlando will not only mark a significant milestone for Tao Group Hospitality but will also undoubtedly leave an indelible mark on the hospitality industry as a whole. The group’s unwavering commitment to creating immersive environments, coupled with its dedication to providing exceptional service, promises to deliver an experience that is both unforgettable and transformative. As guests step through the doors of the Tao hotel, they will be transported to a world of unparalleled luxury, where every detail has been carefully curated to create an atmosphere of intrigue, sophistication, and excitement.
In conclusion, Tao Group Hospitality’s entry into the hotel industry represents a natural evolution for the brand, a strategic move that reflects its commitment to innovation and its desire to cater to the evolving desires of its clientele. The Tao hotel in Orlando promises to be more than just a place to stay; it will be a destination in itself, a place where guests can immerse themselves in the Tao lifestyle and experience the ultimate in luxury and entertainment. This popular nightlife group is betting big on the hotel experience, and the world is watching with anticipation.
