The Sunset Strip, a legendary stretch of road synonymous with music history, has evolved over the years. Once a gritty haven for rock and roll, it’s now often characterized by its upscale glitz and glamour. However, a new establishment is aiming to reignite the rebellious spirit of the past. Hotel Ziggy, a recently opened hotel, is on a mission to inject some much-needed rock and roll energy back into the iconic location and serve as a reminder of the area’s vibrant musical heritage.
Nestled between the sophisticated Mondrian and the eco-conscious 1 Hotel West Hollywood, Hotel Ziggy represents a complete transformation of the former Grafton on Sunset, a boutique hotel that had a relatively short run on the Strip. Jon Bortz, chief executive officer at Pebblebrook Hotels, explained the driving force behind the project: "We created Ziggy to provoke stimulating and meaningful conversations with the intent to spark curiosity and playfully challenge perspectives." The hotel’s location, close to the former homes of Tower Records and the House of Blues, is no accident. It was deliberately chosen to keep the legacy of Hollywood’s music scene alive and thriving.
From the moment you step inside, Hotel Ziggy immerses you in a world of musical inspiration. The guiding principles of honoring music history and supporting rising artists are evident in every corner of the hotel. The common areas are a vibrant tapestry of artistic expression, featuring colorful murals that pay homage to rock and roll legends. Look closer, and you’ll find carefully curated collections of industry-insider legal documents, offering a glimpse into the business side of the music world. Above the hotel bar, stacks of vinyl records create a visual symphony, a testament to the enduring power of analog music.
The connection to music extends far beyond mere visual displays. Hotel Ziggy is committed to providing a platform for emerging talent. The hotel offers up-and-coming musicians access to performance spaces, allowing them to showcase their skills and connect with audiences. Backbeat, the lobby music venue, provides an intimate setting for live performances, while the outdoor pool area features a DJ booth, perfect for creating a lively and energetic atmosphere.
But the experience isn’t just about watching others perform; Hotel Ziggy encourages guests to unleash their own inner rock stars. The hotel offers a unique amenity called the Shred Shed, where guests can borrow acoustic guitars, electric guitars, and amplifiers. Whether you’re a seasoned musician or a complete beginner, the Shred Shed provides the opportunity to jam out and express yourself through music. Records and record players are also available for borrowing, allowing guests to immerse themselves in the sounds of the past. And for a truly nostalgic experience, the hotel even offers backpacks and Walkmans, inviting guests to rediscover the simple pleasure of listening to music on the go. Yes, you read that right – Walkmans!
The design of Hotel Ziggy, conceptualized by Dawson Designs Associates (DDA), is a deliberate departure from the polished perfection often found in upscale hotels. The aesthetic is eclectic, unpretentious, and refreshingly authentic. According to Andrea Sheehan, founding principal and art director at DDA, the design philosophy was to let the art speak for itself. "We kept things simple so the art could speak for itself. We stripped away all previous attempts to make this quirky building look modern. Instead, we exposed its blemishes and embraced the awkward structure for what it was – authentic," she explained.
The result is a captivating blend of modern and vintage furniture, carefully arranged on worn area rugs that add a touch of lived-in comfort. Murals and sculptures throughout the hotel add layers of visual interest, creating a dynamic and engaging environment. The guest rooms offer a more subdued atmosphere, but the musical inspiration is still present, either through striking murals or carefully chosen wall posters.
The dining experience at Hotel Ziggy also reflects the hotel’s overall theme. B-side Pizza, the hotel’s retro-inspired pizza spot, offers a casual and unpretentious dining option. With its laid-back atmosphere and delicious pizzas, B-side Pizza is the perfect place to grab a quick bite or enjoy a relaxed meal. For those on the go, the restaurant even has a pick-up window, allowing guests to grab a pizza and explore the Sunset Strip.
In conclusion, Hotel Ziggy is more than just a place to stay; it’s an experience. It’s a celebration of music history, a platform for rising artists, and a reminder of the rebellious spirit that once defined the Sunset Strip. By embracing its imperfections and celebrating its musical heritage, Hotel Ziggy offers a unique and authentic experience that is sure to resonate with music lovers and anyone looking for something a little different.
The room rates at Hotel Ziggy start at $299. To book your stay and experience the rock and roll revival, visit Hotel Ziggy’s website. Prepare to be transported back to the golden age of music on the Sunset Strip.
