Updated on October 10, 2024, this guide invites you to explore the vibrant heart of Amsterdam: Dam Square. Often referred to simply as "The Dam," this bustling city square serves as a central meeting point and a gateway to some of Amsterdam’s most iconic attractions. As you emerge from Amsterdam Central Station and follow the flow of visitors along the Damrak, a wide boulevard brimming with souvenir shops, you’ll find yourself drawn to the magnetic energy of Dam Square. Here, the Nieuwendijk, Kalverstraat, and Damstraat converge, creating a vibrant tapestry of sights, sounds, and experiences. Dam Square, the keyword, is a must-visit destination for any traveler seeking to immerse themselves in the spirit of Amsterdam.
1. Visit the National Monument
Dominating the eastern side of Dam Square is the imposing National Monument, a striking limestone obelisk erected in 1956. This monument is not merely a static sculpture; it’s a poignant symbol of remembrance and reflection. Every year on May 4th, Dutch Memorial Day, a solemn ceremony is held here to honor the victims of World War II and the fallen Dutch soldiers who bravely served their country.
The monument’s design is rich in symbolism. At its base, four chained male figures represent the suffering endured during the war. Two powerful male sculptures embody the Dutch resistance fighters who fought valiantly against oppression. Weeping dogs symbolize the pain and loss experienced by the nation. At the pinnacle, a depiction of a woman cradling a child, with doves soaring above, represents hope, liberation, and the promise of a brighter future.
Visiting the National Monument is free, allowing anyone to pay their respects and contemplate the significance of this historical landmark. If you happen to be in Amsterdam in May, witnessing the Remembrance Day ceremony is a moving and unforgettable experience. The ceremony often includes lectures by prominent authors, adding a layer of intellectual depth to the commemoration. Dam Square offers a moment of reflection.
2. Cruise the Canals
No visit to Amsterdam is complete without experiencing the city’s enchanting canals. Embark on a leisurely canal cruise and discover the unique charm of Amsterdam from a waterside perspective. Numerous companies offer electric boat tours that glide silently through the intricate network of waterways, providing a peaceful and eco-friendly way to explore the city.
As you drift along the canals, knowledgeable guides will share captivating stories about the history of Amsterdam and its iconic canal system, a UNESCO World Heritage site. Relax and soak in the picturesque scenery, admiring the elegant canal houses, historic bridges, and vibrant atmosphere that defines Amsterdam.
For a more personalized experience, consider private tours. Some companies, like Those Dam Boat Guys, offer covered boats with heaters during the winter months, ensuring a comfortable and enjoyable cruise even in colder weather. These tours often depart from Cafe Wester, conveniently located near the Anne Frank House. Be sure to check out their website for some "homework" before you embark on your canal adventure.
3. Tour the Royal Palace
Standing proudly on Dam Square, the Royal Palace (Koninklijk Paleis) is a testament to Amsterdam’s rich history and architectural grandeur. While King Willem-Alexander has three residences in the Netherlands, the Royal Palace on the Dam holds the distinction of being the most historic, opulent, and frequently visited.
Originally constructed in the 17th century as a town hall, the building was meticulously modeled after Roman administrative palaces, reflecting the city’s ambition and power. Over time, it was transformed into a royal residence, adding layers of historical significance.
The palace’s balcony holds a special place in Dutch history. It served as the stage for Queen Beatrix’s accession to the throne in 1980 and later as the backdrop for the celebratory kiss between Prince Willem-Alexander and Princess Máxima after their wedding in 2002.
Following extensive renovations from 2005 to 2009, the Royal Palace reopened its doors to the public, offering visitors the opportunity to explore its lavish interiors and discover its fascinating history through revolving exhibitions. A tour of the Royal Palace is a journey through Dutch history and a glimpse into the lives of the Dutch monarchy.
4. Peruse Art at the New Church
Adjacent to the Royal Palace stands the Nieuwe Kerk (New Church), a stunning example of Gothic architecture. Built in the 15th century to alleviate overcrowding at the Oude Kerk (Old Church), the Nieuwe Kerk has evolved from a place of worship to a vibrant cultural space.
While religious services are no longer held here, the New Church now serves as a prestigious exhibition venue, hosting high-profile art exhibits and captivating organ recitals. It also plays a significant role in Dutch royal ceremonies, including royal investitures and weddings.
Embark on a guided tour (available in 10 languages) to delve into the historical significance of this ancient structure and marvel at its architectural details. The Nieuwe Kerk is a captivating blend of history, art, and culture.
5. Shop at De Bijenkorf
Located on Dam Square, De Bijenkorf ("The Beehive") is a premier department store in the Netherlands. Founded in 1870 as a modest storefront, it has expanded into a monumental building at the corner of Damrak and Dam Square.
De Bijenkorf offers a wide selection of designer brands for men, women, and children, along with cosmetics, accessories, toys, and homeware. The store is a popular destination for shoppers.
Even if you are not a big shopper, you can enjoy the store’s coffee shop.
6. Visit Madame Tussauds
The Netherlands’ own wax museum borders Dam Square. The museum was founded in 1970, and it was the first of its kind to open in Europe after Britain’s flagship debut.
This is a good stop for families with kids.
7. Browse the Windows in the Red Light District
The Red Light District is located at the northeast corner of Dam Square. Here, you’ll see bachelors, bachelorettes, and cruise-ship passengers.
If you’re not there in search of services, book a tour guided by former red-light ladies and get the inside scoop on the industry.
8. Smoke Cannibis at a Coffeeshop
Many visitors go to Amsterdam to partake in the loose laws surrounding marijuana. Amsterdam’s "coffeeshops" are world-renowned.
At Dampkring, Amsterdam’s original and most famous coffee shop, newcomers can feel welcome by their unintimidating vibe.
9. Explore Curiosities at Ripley’s Believe It or Not
Located in Dam Square, Ripley’s Believe It or Not allows you to browse rare artifacts, play interactive games, check out a giant wooden clog, and enjoy Dutch and American cuisine in their lounge. The attraction offers gold, silver, and bronze packages, complete with a canal cruise, a trip through a virtual reality simulator, and a non-alcoholic drink, depending on which package you choose. Dam Square offers this curious attraction.
