Macy’s Herald Square, a name synonymous with New York City itself, stands as a monumental testament to the enduring allure of the department store. More than just a retail space, it’s a destination, a landmark, and a repository of memories for generations of shoppers. Located in the heart of Manhattan, between 34th and 35th Streets on Broadway, this flagship store draws visitors from around the globe, not only for its vast selection of merchandise but also for its rich history and captivating experiences. Its very location places it at the crossroads of the city, a bustling hub easily accessible and instantly recognizable. This article aims to be your comprehensive guide to navigating this retail giant, unlocking its secrets, and maximizing your visit to Macy’s Herald Square.
The store’s fame extends far beyond its shopping aisles. It’s woven into the fabric of American culture, largely thanks to its annual Thanksgiving Day Parade, a spectacle that has captivated audiences for nearly a century. The parade, a dazzling display of floats, giant character balloons, marching bands, and celebrity performances, marks the unofficial start of the holiday season. Equally enchanting are the store’s holiday window displays, intricate and imaginative scenes that transform the building’s facade into a winter wonderland. And for those seeking a touch of holiday magic, a visit with Santa in Santaland has become a cherished tradition for families. The cultural significance of Macy’s Herald Square is further cemented by its prominent role in the classic 1947 film "Miracle on 34th Street," forever associating the store with the spirit of Christmas and the power of belief.
Navigating the seemingly endless expanse of Macy’s Herald Square can feel like an adventure in itself. Spanning approximately 2.2 million square feet of retail space across ten floors (plus additional levels), the store houses a staggering array of departments, from high-end designer boutiques to everyday essentials. The sheer scale can be overwhelming, making it easy to lose your bearings. This guide provides essential information to help you navigate efficiently, discover hidden gems, and take advantage of the many services and amenities available.
Insider Shopping Tips: Unlocking Value and Convenience
Beyond the well-known brands and seasonal sales, Macy’s Herald Square offers several insider shopping tips that can enhance your experience and save you money. Knowledge is power when it comes to maximizing your shopping potential.
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Visitor Discounts: Tourists are eligible for a special visitor discount card, offering a percentage off many purchases. This card can be obtained at the Visitor Information Center on the Mezzanine level. Be sure to bring your passport or other form of international identification.
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Macy’s Star Rewards: Joining the Macy’s Star Rewards program allows you to earn points on every purchase, which can be redeemed for discounts and other perks. The program offers different tiers of membership, each with increasing benefits.
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One Day Sales and Special Events: Keep an eye out for "One Day Sales" and other special events, which often feature significant discounts on select items. These sales are heavily advertised, so be sure to check Macy’s website or sign up for email alerts.
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Price Matching: Macy’s offers price matching on identical items from select competitors. Be prepared to provide proof of the lower price, such as an advertisement or website link.
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Personal Stylists: For a personalized shopping experience, consider booking an appointment with a personal stylist. These stylists can help you find the perfect outfit for any occasion, offering expert advice and guidance.
Visitor Services: Your Gateway to a Smooth Experience
Located on the Mezzanine level, the Visitor Information Center is a valuable resource for tourists and first-time visitors. The center offers a range of services designed to make your shopping trip more enjoyable and your overall stay in New York City more convenient.
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Discounted Attraction Tickets: Purchase discounted tickets to popular New York City attractions, saving you time and money.
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Brochures and Maps: Obtain free brochures and maps of the city, helping you plan your sightseeing itinerary.
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Google Maps Kiosks: Utilize the Google Maps kiosks to navigate the city, find nearby restaurants, and get directions to your next destination.
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Restrooms and Amenities: The Visitor Information Center provides information on the location of restrooms, water fountains, and other essential amenities within the store.
Dining Options: Fueling Your Shopping Spree
Shopping at Macy’s Herald Square can be an all-day affair, and it’s essential to refuel along the way. The store offers a variety of dining options to suit every taste and budget, from quick bites to more formal meals.
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Stella 34 Trattoria: Located on the sixth floor, Stella 34 Trattoria offers stunning views of the city skyline along with delicious Italian cuisine.
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Chef Street: This casual eatery offers a variety of quick and tasty options, including sandwiches, salads, and soups.
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Starbucks: For your caffeine fix and a quick snack, head to one of the Starbucks locations within the store.
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Au Bon Pain: Another great option for sandwiches, salads, and pastries.
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Rowland’s Bar & Grill: A classic American grill offering a relaxed atmosphere and a diverse menu.
Macy’s Herald Square New York Experiences: Beyond Retail
Macy’s Herald Square is not just a place to shop; it’s a destination offering a range of unique experiences.
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Macy’s History Tour: Delve into the rich history of Macy’s with a guided tour, learning about the store’s origins, its impact on American culture, and its famous traditions.
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Breakfast Fashion Show: Enjoy a breakfast buffet while getting a sneak peek at the latest fashion trends.
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Beauty Services: Indulge in complimentary beauty sessions, including makeup applications and skincare consultations.
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Personal Stylist Services: As mentioned earlier, elevate your shopping experience with the help of a personal stylist.
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De Gustibus Cooking School by Miele: Witness renowned chefs create culinary masterpieces and then savor the delectable results.
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Merchandising Tour: Gain insights into the art and science of retail merchandising, learning why specific designers are placed in particular locations within the store.
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Holiday Season Magic: During the Christmas season, immerse yourself in the enchanting atmosphere of "Miracle on 34th Street" with a visit to Santa, a marvel at the festively decorated windows, and a trip to the Holiday Lane shop and Santa Land.
Store Layout: A Floor-by-Floor Guide
To help you navigate the vastness of Macy’s Herald Square, here’s a breakdown of what you can find on each floor:
- Lower Level: Men’s Shoes, Luggage, and select Men’s Accessories.
- One Below: Cellar Kitchenware, Candy Kitchen.
- First Floor: Cosmetics, Fragrances, Jewelry, Handbags, Accessories, and Impulse Purchases.
- 1.5 Floor: Located between the first and second floors, this level often features pop-up shops or special events.
- Mezzanine: Visitor Information Center, Personal Shopping Services.
- Second Floor: Women’s Shoes.
- Third Floor: Women’s Ready-to-Wear (Contemporary and Designer Collections).
- Fourth Floor: Women’s Ready-to-Wear (Classic and Career Apparel).
- Fifth Floor: Lingerie, Hosiery, and Shapewear.
- Sixth Floor: Dresses, Plus Sizes.
- Seventh Floor: Coats, Suits, and Outerwear.
- Eighth Floor: Home Furnishings, Bedding, and Bath.
- Ninth Floor: Furniture, Rugs, and Mattresses.
Macy’s Department Store Details: Location and Transportation
Macy’s Herald Square is conveniently located at Herald Square, between 34th and 35th Streets on Broadway. Entrances can also be found on Seventh Avenue and 34th Street, as well as on 34th Street between Seventh Avenue and Broadway.
Subway Access:
- 1, 2, 3 Trains: 34th Street-Penn Station
- B, D, F, M, N, Q, R, W Trains: 34th Street-Herald Square
With its rich history, diverse offerings, and unforgettable experiences, Macy’s Herald Square remains a must-visit destination for anyone traveling to New York City. By utilizing the tips and information provided in this guide, you can navigate this iconic department store with confidence and create lasting memories.
