Away’s New Designer Collaboration Has Something for Every Style

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Away’s New Designer Collaboration Has Something for Every Style

Once these limited edition pieces are gone, they’re gone for good

The world of travel and design has converged once more, this time in a captivating collaboration that promises to elevate your journey with a touch of individual flair. Away, the renowned purveyor of stylish and functional luggage, has unveiled its inaugural designer series, a project poised to redefine the way we perceive travel accessories. This innovative initiative, Away’s New Designer Collaboration Has Something for Every Style, isn’t just a fleeting partnership; it’s the dawn of an annual tradition, a commitment to infusing the brand’s signature aesthetic with the unique visions of diverse designers.

Away has a history of successful collaborations, including special collections with celebrities and even meticulously curated holiday gift sets. However, this new venture marks a significant departure, an ambitious undertaking that seeks to transform functional travel companions into wearable art. This initial collection features three distinct designers, each handpicked to reimagine some of Away’s most popular products: the versatile Travel Pouch Set, the practical Front Pocket Backpack, and the spacious Large Everywhere Bag. The result is a harmonious blend of Away’s practicality and the designers’ creative ingenuity, a collection where each piece tells a story.

The beauty of this collaboration lies in its diversity. Each designer’s interpretation of Away’s classic pieces is strikingly different, ensuring that there’s a style to resonate with every traveler’s unique sensibility. From bold and vibrant patterns to delicate and feminine details, the collection offers a spectrum of aesthetics, transforming luggage from mere carriers into personalized statements. Let’s delve into the captivating designs that comprise this limited-edition series.

Tia Adeola: A Feminine Renaissance

Nigerian-born designer Tia Adeola brings a breath of fresh air to the collection with her unmistakably feminine design for the Front Pocket Backpack. Adeola’s reimagining is characterized by playful pink ruffles and a custom-developed multi-color tweed, creating a whimsical yet sophisticated aesthetic. The tweed material, exclusive to this collection, elevates the backpack to a realm of haute couture, transforming a utilitarian item into a fashion-forward accessory.

Adeola’s design is more than just aesthetics; it’s a statement. In a press release, the designer articulated her vision: "restructuring the representation of female bodies in the 21st century, challenging constructs with statement pieces that are meant for the everyday, and rewriting history through fashion." The ruffles, traditionally associated with femininity, are recontextualized as a symbol of strength and self-expression, empowering women to embrace their individuality. Away’s New Designer Collaboration Has Something for Every Style, and Adeola’s contribution is a testament to that, offering a design that celebrates femininity in its most powerful form. The Front Pocket Backpack, adorned with Adeola’s signature touch, becomes a vehicle for self-discovery and a celebration of female empowerment.

Sandy Liang: Playful Wanderlust in Bloom

Continuing the theme of vibrant expression, Sandy Liang injects a dose of "playful wanderlust" into the Large Everywhere Bag with her explosion of floral motifs. The bold floral pattern, set against a verdant green background, possesses a unique camouflage-like quality, blending seamlessly with natural landscapes while simultaneously standing out as a statement piece. Liang’s design evokes a sense of adventure and exploration, inviting travelers to embrace the spirit of wanderlust.

The floral pattern is not merely decorative; it’s a reflection of Liang’s design philosophy, which often incorporates elements of nature and nostalgia. The Large Everywhere Bag, reimagined through Liang’s lens, becomes a vessel for memories and experiences, a reminder of the beauty and wonder that awaits on every journey. The floral explosion is a celebration of life’s vibrant tapestry, encouraging travelers to embrace the unexpected and find joy in the simple things. Away’s New Designer Collaboration Has Something for Every Style, and Liang’s design caters to those who seek to infuse their travels with a touch of whimsy and a connection to the natural world.

Ji Won Choi: A Graphic Ode to Travel

Rounding out the collection is Ji Won Choi, whose design for the Travel Pouch Set embodies a sense of bold graphic expression. Choi’s vision was to create "something that could be spotted from far away and was immediately recognizable and distinguishable." The result is a striking combination of blue and white stripes, reminiscent of vintage Pan Am bags, evoking a sense of nostalgia for the golden age of travel.

Choi’s design is a testament to the power of simplicity. The bold stripes are instantly recognizable, creating a visual statement that is both timeless and modern. The color palette, a classic combination of blue and white, exudes a sense of sophistication and elegance. The Travel Pouch Set, adorned with Choi’s signature stripes, becomes a symbol of adventure and exploration, a reminder of the excitement and anticipation that accompany every journey. The design is not only visually appealing but also highly functional, providing travelers with a stylish and organized way to carry their essentials. Away’s New Designer Collaboration Has Something for Every Style, and Choi’s contribution caters to those who appreciate minimalist design with a touch of retro charm. This collection is a celebration of travel, a nod to the past while embracing the future.

The Details

The limited-edition collection features a range of price points, starting at $55 for the Travel Pouch Set and reaching $295 for the Large Everywhere Bag. Each piece is crafted with the same attention to detail and quality that Away is known for, ensuring that they are not only stylish but also durable and functional. The limited nature of the series adds an element of exclusivity, making each piece a coveted item for collectors and design enthusiasts alike.

A Word of Caution

This is a limited-edition series, available for purchase exclusively on Away’s website. Once the products sell out, they will be gone forever. For those who desire to own a piece of this unique collaboration, it is advisable to act quickly before these travel companions become relics of the past. Away’s New Designer Collaboration Has Something for Every Style, and it is an opportunity to acquire a truly special piece of travel art.

In conclusion, Away’s inaugural designer series is a triumph of collaboration, a testament to the power of creativity and innovation. By partnering with three distinct designers, Away has created a collection that caters to a diverse range of styles and preferences. Whether you are drawn to the feminine ruffles of Tia Adeola, the playful florals of Sandy Liang, or the graphic stripes of Ji Won Choi, there is something in this collection to inspire your next adventure.