15 Things Not to Do When You Travel to Sweden

Embarking on a journey to a new country is an exciting prospect, filled with the promise of discovery and cultural immersion. However, navigating the nuances of a foreign culture can sometimes be tricky. To ensure a smooth and respectful experience, it’s wise to familiarize yourself with common cultural pitfalls. While the Swedes are generally known for their tolerance and understanding of visitors, a little preparation can go a long way in avoiding unintentional faux pas. This guide outlines 15 things you should avoid doing during your travels in Sweden, helping you to embrace the Swedish way of life with grace and appreciation. This article will help you in your trip to 15 Things Not to Do When You Travel to Sweden.

1. Don’t Assume All Swedes Speak English Fluently

While English is widely spoken in Sweden – estimated at over 80% of the population – it’s a mistake to assume that everyone you encounter will be fluent. Sweden boasts a high level of English proficiency, due to its integration into the global economy and widespread English language education in schools. However, you may encounter older generations or individuals in rural areas who are less comfortable with the language.

To show respect and facilitate smoother interactions, consider learning a few basic Swedish phrases. Greetings like "Hej" (Hello), "Tack" (Thank you), and "Ursäkta mig" (Excuse me) can go a long way in creating a positive impression. These small efforts demonstrate a willingness to engage with the local culture and can bridge any potential language barriers.

2. Don’t Use Highly Animated Body Language or Speak Loudly

Scandinavian cultures, including Sweden, tend to be more reserved in their expressions compared to some other parts of the world. What might be considered normal conversational behavior elsewhere could be perceived as overly animated or even intrusive in Sweden. Loud voices and flamboyant gestures can be disruptive and may even be considered impolite.

Swedes generally prefer a more subdued and measured approach to communication. Observe the locals and adjust your behavior accordingly. If you notice people subtly turning away or avoiding eye contact while you are speaking, it may be a sign that you are being perceived as too loud or expressive. Remember to be mindful of your volume and body language, particularly in public spaces like restaurants and public transport.

3. Don’t Feel Pressured to Fill Silences

In many cultures, silence during a conversation can feel awkward and uncomfortable, prompting people to fill the void with small talk. However, Swedes often perceive silence differently. They value direct communication, where words are chosen carefully and carry specific meaning. This means that pauses in conversation are not necessarily indicative of discomfort or disinterest.

Instead of rushing to fill the silence, try to embrace it. Allow time for reflection and consider your responses thoughtfully. You may find that the ensuing conversation is more meaningful and focused. Avoid unnecessary chatter and focus on conveying your message clearly and concisely.

4. Don’t Try to "Educate" the Swedes

Sweden is a nation with a high level of education and a deep engagement with global affairs. Assuming that Swedes are uninformed about political or social issues, simply because Sweden maintains a neutral stance in international conflicts, is a misconception. Many Swedes are avid readers and well-versed in current events.

While sharing insights from your own country and experiences can be enriching, avoid adopting a condescending or "know-it-all" attitude. Engage in respectful dialogue, listen attentively to their perspectives, and avoid lecturing or dominating the conversation. Arrogance is unlikely to be well-received.

5. Don’t Talk Down the Vasa Ship

The Vasa Museum in Stockholm houses the remarkably preserved Vasa warship, which sank on its maiden voyage in 1628. Despite its unfortunate demise, the Vasa is a symbol of Swedish history and engineering prowess. The ship’s salvage and meticulous restoration are considered a significant achievement, showcasing the country’s commitment to preserving its cultural heritage.

Derogatory comments about the Vasa, such as questioning its historical significance or focusing solely on its failure, are likely to offend. Appreciate the ship’s impressive size, intricate carvings, and the remarkable efforts undertaken to preserve it. Show respect for this national treasure.

6. Don’t Invade Personal Space

Like many Northern European cultures, Swedes value their personal space. Maintaining a comfortable distance is crucial for respectful interactions. Avoid standing too close to people, even in casual settings like waiting in line or interacting with a cashier.

In public transportation, refrain from sitting next to someone if there are other available seats. This unspoken rule reflects a desire for privacy and respect for individual boundaries. Be mindful of these spatial cues and adjust your behavior accordingly.

7. Don’t Get Decaf (But Embrace Coffee Culture)

Coffee is an integral part of Swedish culture, and the tradition of "fika" – a social coffee break often accompanied by pastries – is a cherished ritual. "Fika" provides an opportunity to relax, socialize, and enjoy the company of friends or colleagues.

While participating in "fika" is highly encouraged, ordering decaf coffee is generally frowned upon. Decaf options are often limited and may not be of the highest quality. Instead, embrace the strong, flavorful Swedish coffee and immerse yourself in this beloved cultural tradition.

8. Don’t Disrespect Swedish Beer

While Swedish beer may differ in taste and strength from what you are accustomed to, it is considered rude to disparage it. Avoid making comparisons to beers from your home country, especially if those comparisons are negative. Refrain from calling Swedish beer "watered-down" or otherwise implying that it is inferior.

If you do not enjoy Swedish beer, simply order a different beverage without making disparaging comments. Showing respect for local products and preferences is essential for fostering positive interactions.

9. Don’t Mention the Finnish Ice Hockey Team (In the Wrong Way)

Ice hockey is a popular sport in Sweden, and the national team is a source of immense pride. While engaging in conversations about hockey can be a great way to connect with Swedes, be mindful of the historical rivalry between Sweden and Finland.

Avoid making overly enthusiastic or supportive comments about the Finnish ice hockey team, especially during games between the two countries. Swedes are passionate about their national team, and excessive praise for their rival may be perceived as insensitive or even provocative. Enjoy the game, but be mindful of the local sentiments.

10. Don’t Be Flashy or Showy

Swedish culture emphasizes humility and moderation. Displays of wealth or extravagance are generally not well-received. Avoid wearing ostentatious jewelry, designer clothing, or engaging in other behaviors that might be perceived as ostentatious.

Simplicity and understated elegance are more highly valued. Focus on building genuine connections with people rather than trying to impress them with material possessions.

11. Don’t Litter

Sweden is a leader in environmental sustainability, and its citizens are deeply committed to protecting the environment. Littering is considered extremely disrespectful and is heavily frowned upon.

Always dispose of your trash properly in designated receptacles. If you cannot find a trash can, hold onto your litter until you can find one. Participate in recycling programs whenever possible and be mindful of your environmental impact.

12. Don’t Drink Bottled Water

Given Sweden’s commitment to environmental consciousness and the high quality of its tap water, purchasing bottled water is often viewed as unnecessary and wasteful. Swedish tap water is safe, clean, and readily available.

Opt for tap water whenever possible to reduce your environmental footprint. Many restaurants and cafes will happily provide tap water upon request.

13. Don’t Forget to Buy Liquor Early

If you plan to purchase alcoholic beverages to consume in your hotel room or elsewhere, be aware that Sweden has a state-owned liquor retail monopoly called Systembolaget. Systembolaget stores are the only places where you can purchase wine, beer with an alcohol content above 3.5%, and spirits.

These stores have limited operating hours, typically closing by 6 p.m. on weekdays and 3 p.m. on Saturdays. Plan your purchases accordingly to avoid disappointment.

14. Don’t Take a Pass on Island Hopping

Sweden boasts a stunning archipelago of thousands of islands, each offering unique landscapes and experiences. Exploring these islands provides a glimpse into the country’s natural beauty and the traditional way of life for many Swedes.

Consider taking a ferry to one of the larger islands for a day trip or an overnight stay. Immerse yourself in the tranquility of the coastal environment and discover the charm of Swedish island culture. Visiting the islands is a must for any traveler to 15 Things Not to Do When You Travel to Sweden.

15. Don’t Shove to the Front of the Line

Queuing is a deeply ingrained aspect of Swedish culture. Patience and politeness are highly valued, and cutting in line is considered extremely rude and disruptive.

Always wait your turn and respect the order of the queue. If there is a numbering system in place, take a number and wait for it to be called. Showing consideration for others is essential for maintaining harmonious social interactions. In this article about 15 Things Not to Do When You Travel to Sweden, this aspect is especially important.

By avoiding these common cultural missteps, you can ensure a more enjoyable and respectful travel experience in Sweden. Embrace the Swedish way of life, appreciate the country’s rich culture, and create lasting memories.